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Services  >  Web Analytics

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"Detailed and rich web analytics software provides valuable insights into how your customer interacts with your website, helping to improve conversion rates and marketability."

Custom Web Analytics Consulting

The ability to collect, measure and analyze visitor behaviors on your site is a crucial part of having a successful website. A careful review of this data reveals valuable insights into the needs, wants and desires of your visitor. As this data is reviewed, recommendations are provided that help increase conversion rates and lead to more inquires and sales.

Analyzing Visitor Trends

Our web analytics software uncovers a wide variety of valuable information that can help you make informed decisions about how to optimize your site.

The data collected will show which search engine the visitor came from, the keywords generating the most traffic, how long visitors stay on the site, what pages they spend the most time on, and more. By analyzing this data, AltaMinds is able to make small adjustments to your site that help improve conversion rates and increase the chances the visitor will take the desired action.

This information can also provide valuable clues as to what information the visitor wants to see on the site, and how to best display it so your visitor stays on your site longer, and increases the chances that your visitor will do business with you.

Improving Conversion Rates

The conversion rate is the ratio of visitors who visit the site to the amount of visitors who take the desired action (inquiring about or purchasing your product).

By analyzing the data collected from your site, we are able to determine why people are staying on your site, or why they aren't. We can use that information to optimize your site and increase the chances that the visitor will make the desired response. Even small changes on your site can drastically increase CRs. Such changes include:

  • Better or improved content
  • Increase usability
  • Rearrange site navigation
  • Displaying credibility signs (like logos, awards won or "Featured On" sections)

AltaMinds will recommend and help implement these changes to help improve your site's overall performance and marketability.

A/B Split Testing

After your site has been designed and developed using the Custom CMS platform, it is important to realize that everything is not done just yet. The AltaMinds Team assigned to your site will create another site, almost identical to your first site, and upload that to the web.

Using our analytics software, we will test both sites and see which one is more effective at converting traffic. Using this information, we can quickly make changes and updates to your site to help increase profitability. Repeating this process over time continually improves your site's effectiveness, giving you an unfair advantage over the competition.